Analysis of Digipaks

From this task i learnt about the uses of Digipaks. They offer an alternative to the classic Jewel cases and have advantages and disadvantages. They have a more unique look and feel as well as having a more eco friendly production. However they are less durable. I have found out that the pricing of a Digipak is around the same as a jewel case but because they are supposedly cheaper to produce, more profit can be made for the artist. These factors make the Digipak more of a secondary concept to the more popular jewel cases. From my research i believe that people will buy a normal plastic case most of the time because its familiar and more widely available. The advantages of eco friendliness do make them appealing but not essential.



My two interviews showed that these people do not own Digipaks. This doesn't necessarily mean that they are much less popular than jewel cases, but both types of cases are becoming less popular than online purchases and streaming.

Overall, I would definitely agree that this product is an alternative style to the classic plastic case. They are not as widely used as normal jewel cases but provide a unique alternative I would also agree that the target audience is teenagers because this product is not mainstream and teenagers are exited by alternative products. They definitely have a place and I can see them becoming more popular as becoming eco friendly is increasing popular as well. From my interviewing I cannot say that I found a large range of ideas representing all ages as we only interviewed two teenagers. My understanding is that digipaks would be bought for collections as they are often limited editions so an older demographic would be inclined to buy one for collecting and because they would be able to afford it more easily.