Friday, 18 November 2016

Brand design 2

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Firstly I used the liquify tool to add the drops coming off the right X. I did this to add flare to the image and also to create an effect of the text being sucked off the page.




Next I started adding a gradient of black to red to the text to stick with the codes and conventions of red for band logos. I used different colours and came to a pure black to red gradient that starts to take effect when it crosses the I.



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The last step to my logo was to create a black duplicate to use as a shadow when put on 80% opacity. I merged the layers so I could more the image together.





On my Digipak cover the logo will likely be placed in the top left of the screen like in the picture above.

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