I learnt about how an artist creates their brand and stays relevant in this task. I didn't realise that social media played such a big role in promoting a brand and also promoting new content. Social media pages such as Twitter and Instagram are taken very seriously by the artists. They show similar themes in this to what they wear on live performances and to how there new releases are styled. This all comes together to make a memorable and fluent brand identity which is often a huge part in what makes an artist so recognisable. For example when an audience thinks of Lady Gaga they immediately think about the artists style of dress. Sia's unique branding where she doesn't show a face is a brilliant branding as it is very original and unique creating a mystery around the artist.
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