Analysis of Digipak Adverts

From this task i have learnt about how Digipaks are promoted through the use of adverts. There are typical codes and conventions just like on the websites. For example the name of the artist or their next album is bold and is often the focus of the image. From looking at Digipak adverts i would say that they differ from normal adverts by being simple. Lots of normal adverts have much more information on them and can sometimes look cluttered. Lana Del Rays has her name and the name of her album with only a few details below that are written in a very small font. I have also seen how some of the adverts work with the websites. The Script has created a good brand identity by using the same style of fonts and images for their adverts and website. Doing this will encourage their audience to look across all of the media platforms they have made. The camera angles from adverts i looked at were mostly straight on or a slight low angle like the Lana Del Rey's ad. These shots give a clear image of the artist and a low angle makes them look powerful.