Evaluation: Used Developed and challenged conventions

Our music video is effective in using the vital codes conventions which ultimately separate a music video from a short film. However also develops some aspects as well as challenges some such as pauses and the theme of our genre in some cases. Andrew Goodwin argues that there are a few basics which must be included in a music video. These we have used such as showing the star; relating the visuals and sounds; having narrative and performance aspects as well as using the beat of the song. It was key to include this but to also challenge aspects to prevent to the audience a unique and forward thinking video.

A large portion of our product was also the Digipak and Digipak poster. I conducted a lot of research into professional Digipaks as well as student made ones to see what worked well and what needs to be improved. One example I found often when looking at previous students work was typography. Extremely bold fonts where used making the product look less professional at times. This is why I stayed away from using bold and expressive fonts as it would not have fitted our genre of Indie rap.