Uptown Funk is a very Dancy song which has a music video that works with it very well. Bruno Mars and his Band are seen dancing throughout the whole video engaging the audience and making them exited for the song. Straight away the audience can see that the editing of the shots is made to the beat and done to link the video in with the song well. The editing matches the women footsteps to the beat. The red shoes have connotations of love and of danger. As soon as the woman is shown in the same shot as the man she is being objectified. You don't see the face of the woman to start with making her even more of a sexual object with no personality. In-between the shots of the woman the men are seen socialising expressing how much her personality doesn't matter. This expresses Versallis' theory that music videos reflect the stereotypes of genders. Men are often in groups having banter and a laugh and women are seen for their sexual features. This scene also shows to the audience the men looking at the women directly linking to the male gaze. The video is made for a heterosexual audience in Shukers Theory and this is shown here. The in time editing carries on during the next scene where the camera cuts from long shots to medium shots of Bruno Mars. This gives a good mix between the dancing and signing. During this scene the camera is not still and gives the impression to the audience that the camera man is dancing because the song is so catchy. During the first Chorus the editing works in synergy with the song as when the first burst of all the instruments happens the editing rewinds the video briefly as if they are affected by the sound amplifying the song. I believe that if the camera was still the dancing would seem more choreographed and not as fluent. The positioning in this video always places Bruno Mars in the centre of this video showing that he is the man in the spotlight and even though Mark Ronson produced the song it is Bruno Mars that makes the song and music video what it is as he is a natural performer that is very well known. The mise en scene combined creates a 50s theme which matches the style of the song slightly as there is mostly instruments used and not many computer sounds. The props used are very old fashioned as well such as the shoe shining equipment. This all contributes to the originality of this video. Unique kinds of camera movement are used also for example the 360 spin at the end of the second chorus is used to transition the video back into the verse. I like the way that this video is set on a street as if people are going about their regular day. There are scenes such as the shoe shining one at 1.50 where the camera deliberately cuts to a wide shot to show a man walking in front of the camera. I also think it is clever how Mark Ronson is involved with the music video. It is almost as if he is a cameo in his own video as he rarely appears and almost acts like an extra.
Bruno Mars fits into his stereotype well in this video. He is often considered a modern day Michael Jackson and his dancing and choreography displays that. Bruno's clothing is also very classic but bold. The pink blazer connotes compassion and friendship. At 2.30 slow motion is used in synergy with the song. The lyric 'ha' in the chorus is extended and a good time to use slow motion. The change in setting is also well edited near the end of the video as well. The end of the chorus marks the cut to the indoor scene.
This video can definitely be classed as an effect music video because of Robert Stams comments stating that a music video is made with beat cuts an lip sync which Uptown Funk does. The semantic elements in this video with the women being objects also contributes towards making this video a clear pop music video.
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